Frontier Media

Digital Personalisation Apps

Broad experience and expertise in the design and development of customised digital personalisation apps for businesses. Interactive apps that tailor recommendations of products and services based on a customer's personal interests to aid purchase decisions. Our "Lets get Personal" sorting engine, a proprietary tool developed with substantial investment and research into personal decision making criteria, behavioural motivations and consumer subtelties; paired with authentic consumer product matching logic enables us to develop Digital Personalisation Apps that make highly customised recommendations to end users; deployable to all platforms: smartphone, web and social media.

Olay for You

A personalisation app for US based consumer goods giant Procter & Gamble. Delivered in 2007 as a website app, swiftly followed by smartphone app, and in-store touchscreen in 300 Wal-Marts in the US, and an e-commerce app connecting all online personalised product recommendations to P&G retailers. Called out by then Procter & Gamble's Global Marketing Officer Jim Stengel, he ranked it among the company's best digital initiatives, and Chairman-CEO A.G. Lafley called it out to analysts in February 2009 as a prime example of innovation. P&G have since retired the app for their own in-house version.

Olay for You Language Personalisation

With a 75% completion rate in the US, subsequent versions of Olay for You were rolled out to Russian, French, Spanish and Australian markets.

Inov-8 Sole Mate

Good athletic performance and all that entails is all about finding the right shoe. But yikes, I haven't got time to figure out which one is right for me. A personalisation app for high-performance specialist footwear Inov-8, helps atheletes find their solemate.

Which Wine Tonight

A personalisation app (prototype only) for Foster's wines with the intention of helping consumers identify the perfect wine match based on their preferences (special ocassion, gift, quaffable moment and so on); tastes (red not white and suchlike), food matching (cuisine type) and budget. Envisaged as a smartphone app, instore touchscreen and ecommerce opportunity.